Summary

Art at the Park merges art and the environment into a creative experience that allows visitors of Grand Park to explore new perspectives, reflect on, and share their stories in order to connect, engage, and increase a sense of belonging in the community.

High-level goal: Repeat visitors and engaged advocates for Grand Park as The Park for Everyone.

Support requested:

Access to Grand Park's marketing channels to launch a campaign promoting the project and inviting participants.

Financial: A $5,000 investment to fund the project. We know it's a big ask but we strongly believe that using augmented reality art to bridge the gap between Grand Park's in-person and digital experience will lead to outcomes far beyond current goals.

"One of the greatest gifts that art offers us is the ability to see the world (and our lives) through a new lens. This perspective shift is invaluable and augmented reality art is the perfect tool to create it.”Heather Smith

QR Code Prototype Testing at Grand Park

Introduction

AUDIENCE:

Artists & Art enthusiasts

WHAT/HOW:

ARt at the Park is an augmented reality art gallery at Grand Park. By using the Hoverlay app, we display AR art in targeted locations throughout Grand Park.

To begin their journey, users can scan the QR codes that have been strategically placed throughout the park. Existing users can simply open the Hoverlay app on their phones.

Don't worry! We won't be throwing users "into the deep end." Through extensive research and testing, we have created multiple methods for educating users on the ins and outs of augmented reality art–all based on the K.I.S.S. (Keep it Simple Stupid) philosophy.

WHAT IS HOVERLAY?

Hoverlay puts the power of the spatial web in the hands of individuals, artists, brands, content creators, cities, and enterprises. Their turn-key suite of technologies revolutionizes the creation and distribution of augmented reality content into physical locations. The Hoverlay AR publishing platform provides today’s most powerful spatial computing capabilities while ensuring seamless integration into today’s user journeys.

WHY:

Exposure to art & participation in creative activities leads to positive changes in the brain.

Art forces humans to look beyond that which is necessary to survive and leads people to create for the sake of expression and meaning.

Art can communicate information, shape our everyday lives, make a social statement, and be enjoyed for aesthetic beauty.